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International Website Builders Announces Release of Payday Loan PPC Case Study


Terry Van Horne, CEO
International Website Builders
3608 Dufferin Street, Suite #1
Toronto, Ontario,
Canada, M3k 1N7
Phone: (416) 638-4148

Toronto, Ontario April 18, 2009

Today International Website Builders announced in a press release that a case study on using PPC to acquire Paday Loan customers has been released on the IWB website. This case study looks at the success and failure of the campaign over a 3 yr. period. This period is interesting it that the study shows the affects of many of the changes that Google made to the "black box" that is Adwords. The case study also discusses several of the winning PPC strategies that at it's peak performance resulted in 11,500 apps at a cost of around $10 a piece in December 2006.

In the summer of 2008 the PPC campaign was halted because it was no longer needed to support the new office expansion in the UK. The reason for this was not a failing of IWB or poor performance. The costs for PPC had risen to the point where there were less risks buying leads from sources using lead aggregation and SEO to generate leads. These leads were far less expensive then those from the PPC program.

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About International Website Builders

International Website Builders is a Toronto Canada based company providing ecommerce website development and marketing services for over 15 years. CEO Terry Van Horne is recognized as a Canadian leader in local and international Search Engine Optimization, web development and internet marketing services.

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