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Link Development: For Website Promotion Not SEO

Link Building Overview

Getting links to your site seems like an easy task at first. It seems easy until you realize the best sites only link to quality or unique content. IWB believes if you develop good content and seek relationships with the key sites/blogs the content will attract the links and individuals that are going to give you the greatest mileage out of this activity. IWB doesn't expect to get any SEO benefit or value from paid links. In fact we believe this can result in vulnerability to negative.

Link Development, Website Promotion & Site Monetization

Developing links is likely the second oldest internet marketing technique. This can be done in many ways but some of IWB's favored techniques are directory submission, Online organization and association Membership and including links and email addresses in company communication, business cards and offline display ads (signage and vehicles). The least favored techniques in order of most effective are paid advertising links (no or little SEO value),  display advertising and reciprocal links (a complete waste of time and energy particularly where no relationship is attempted with the site). Paid links are mainly for kick starting a new sites traffic so we can get more activity to analyze for usability and calls to action. The more control you have over the link the better the results will be for enhancing other activities.

You're wondering what site monetization is aren't you? Site monetization is often called buying links, or paid linking, however, Google takes a dim view of the technique so you must walk a thin line when either buying or selling ads in link text. IWB chooses to buy links based on their potential as advertising and believes they are a short term solution to a long term problem, Therefore, too risky with too few benefits to be used for SEO. In other word we'd rather pay to exploit a sites traffic rather than pay to exploit a search engine or directories results.

Our philosophy is simple "the organic search engine results provide top level navigation for the internet and should be treated with respect." That was the IWB philosophy in 96 and will be our philosophy as long as Search provides the backbone for navigating the net. If users can't easily find the best sites then the internet will likely cease to be a catalyst for economic growth. That also means we don't care how much money you will pay we will not provide services that will help a site achieve results that don't improve the SERP. Sorry but to do that is to jeopardize not only our business but also all of our SEO clients.

Press Releases

Ten's of millions of people in the U.S. visit online outlets such as Google News, Yahoo! News and MSN News looking for fresh information about a many topics that interest them. Neilsen/NetRatings indicate the unique audiences of Yahoo! and Google News are gaining on the global news destinations like CNN and the BBC. Optimized press releases increase your  brand visibility and Search Engine footprint. Optimized online press releases reach business prospects and many journalists using the news search engines to discover new stories and companies to write about.


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