Payday Loan News and Social Media Portal Launch
International Website Builders launched this portal in February
of 2008. IWB has been working in the payday niche for over 4 years primarily
maintaining a PPC presence for an online payday lender. Our preference is to
develop portals where we have extremely good knowledge of the potential for
growth and developing new marketing techniques. Presently we have a blog and
what likely the most comprehensive news clipping and press release archive on
regulation of the payday industry. Presently that is the single most interesting
part of this industry. The archive has articles dating back to 2005 so a
definite trend can be seen by simply reading the headlines.
IWB launched this Payday loan
portal to maintain a presence in this niche financial sector.
One of the advantages to this sector is it is controversial so generating
interesting content is much easier than most. You can simply take the opposite
view which also supports IWB's potential customers view. We have extensive
knowledge of buying advertising in this sector so taking this site beyond using
just an AdSense monetization strategy should be a fairly easy proposition. First
we want to generate the numbers and traffic knowing once you are generating good
traffic and clicks on AdSense the vendors will gladly sponsor the site for a
chance to be a "featured" vendor.
International Website Builder's knowledge of this industry
was garnered while managing a $1M ad campaign for an online payday loan vendor. It
was a natural for us to build a portal. We have a built in client base for leads
when we want to start to manage the sales ourselves. We will be able to also
market other SEO and PPC services while making our sales pitches for advertising
on the site.
Other Successful Launch Strategies IWB has Used In the Past
International Website Builders has developed many indexing
launch strategies for portals. One technique is to build credible link
references using authority sites, news releases and article syndication. In this case we would start the
portal with a blog that would be used to announce the releases and articles and
demonstrate an expertise in the field. This naturally results in more links to
the deeper pages they reference since the home page seems a poor choice because
the only real content is that which is referenced.
Blogs also ping the blog
portals which Google indexes often. Therefore this results in fairly quick
initial indexing usually with in a few days. We've found for the most part this
results in the whole site being indexed
in a month or so. When you have the Portal built you post the home page and you
have a quick down and dirty full indexing in no time.
The AdSense Launch Strategy
For this Portal IWB tried a new technique. In the past the Google AdWords
crawler (dubbed media crawler) did not index content other than pages that were
in the Content Network or a landing page. A while back Google announced the
media crawler would now be doing double duty. This made sense for everyone
because it removed duplicate indexing. Googlebot often re-indexed the same pages
media crawler did. This was an expensive duplication of services and resources.
Naturally this means when the Media crawler indexes the site to display
AdSense ads the crawl data is now also added to the Google main search index.
Usually that was achieved by garnering links from directories and other
authority sites. We decided to try getting an initial indexing by using AdSense
to monetize the site. The result was the best initial indexing launch strategy
we've ever seen in our 15 years of launching sites.
The next morning (less than 24 hrs.) there were already pages in the Google
search index. Within 48 hrs. all 60 or so pages were indexed! The first step to
portal profitability was in place. This was an experiment and the site wasn't
quite complete we are launching the blog and Social Web features of the site in
the next week. To date although indexed it is not placing very well because of a
lack of inbound links.
Directory, press releases and article syndication is anticipated this week at
which time we will release more information on which of these methods were the
most successful in a Google environment that seems to be dampening reciprocal
links, directory and article syndication. This will be a little harder to access
since there will be simultaneous blog posts combined with the other content and