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International Website Builders Announces Launch of Payday Loan Portal


Terry Van Horne, CEO
International Website Builders
3608 Dufferin Street, Suite #1
Toronto, Ontario,
Canada, M3k 1N7
Phone: (416) 638-4148

Toronto, Ontario April 15, 2009

Today International Website Builders CEO Terry Van Horne announced in a press release that IWB has launched a Payday Loan Portal called the Quick Cash Now The portal provides social networking tools including a blog, user generated lender reviews and payday loan and cash advance news and press releases. In the future IWB intends to enhance the press release area by offering a payday loan press release service.

Asked why a payday loan portal was chosen as the first in-house project for IWB Mr. Van Horne responded, "We had been very active in this niche in the past managing a $1M PPC campaign for an online payday loan lender. That campaign was eventually halted after 3 years because the costs/acquisition were too high. We were replaced with a company generating leads through SEO and website promotion. Their price per lead was 1/4 of the cost of our best PPC effort. In other words, they were selling leads for less than we could buy a single click for on either the Google or Google Content Network. Judging by the price increases in the last 3 years it was obvious to us that PPC was likely not a sustainable means to generate leads and we wanted to be set when the lenders realized it was a dead end."

Mr. Van Horne was asked during the interview why he thought a payday loan site was a good social networking niche he replied, "The main reason is that we know the buyers and lenders needs. Marketing is partially about selling solutions to a problem. Our research also indicated this is an under served niche for social networking, We are also interested in getting an alternative message across. Payday lenders have been unjustly vilified by old media to sell papers. The blog will be used to provide an alternative view and the industry news clippings and users feedback in the reviews will hopefully change the perception of lenders by informing the public about the need for this type of lender."

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About International Website Builders

International Website Builders is a Toronto Canada based company providing ecommerce website development and marketing services for over 15 years. CEO Terry Van Horne is recognized as a Canadian leader in local and international Search Engine Optimization, web development and internet marketing services.

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